A speaker knows it is his job to inform an audience about a certain topic, entertain them to help drive home the topic effortlessly, and inspire them to take action in order to achieve a common purpose. A good keynote speaker, however, not only does his job well, but also applies these seven important ideas:
A good speaker knows he has no need of selling himself to his audience or to the event organizer. The fact that he was hired to give a keynote speech is enough to let his listeners know that he is the right person to inform and entertain them. Having said that, the speaker should focus instead on doing what he was called in to do, and that is to sell the theme of the event.
Knowledge Is Power
Knowing beforehand the details of the event where he is invited to give a talk is another thing that a good speaker does not forget to do. He makes it a point to communicate with the event organizer, making sure that he is armed with as much information as he could possibly gather on the audience he will be addressing his speech to. This knowledge will serve the speaker well in knowing how to spark his audience’s interest, create the needed rapport to engage them in the discussion that will follow, and prompt them to take up on his call to actions.
A great speech can inspire an audience to solve problems, as well as to reach a common goal. Still, any speech could use a good amount of humor. A good keynote speaker always remembers though, that inappropriate humor, even when used in a corporate event held in a relaxed setting, is still unacceptable.
Know When Enough Is Enough
Giving the audience too much information does not leave them in awe of the speaker’s broad knowledge on a certain topic; it actually makes them feel confused and bored. A good speaker knows enough that complicated presentations should be done away with, and that it is best to let his carefully crafted words do the work for him.
Variety Is the Spice of Life
Another thing that a good keynote speaker knows is that although certain topics may call for lengthy talks, others could require only short discourses; what really matters is that he paces his speech well for the benefit of his audience. He understands that painstakingly fleshing out the topic at hand will bore his audience, while a hurried pace only leaves them too tired to participate in the group discussion that he incorporates in his talk.
Keep It Real
A good speaker knows that the secret to being successful in his job of engaging his audience is to make a connection with them, and this can be achieved by making them feel that he is someone who can be trusted. The speaker is able to do just that by sharing a part of his self to his audience – letting them in on his past struggles, present successes, as well as his personal opinions.
Keep It Simple
A good speaker understands this one thing: he is only as good as his ability to make his audience leave the event, with a common purpose of putting into action the ideas he has conveyed to them. He is able to accomplish this by following this tried-and-tested method when speaking to his audience: 1) inform them beforehand about the topic of his speech; 2) discuss the said topic with them; and 3) explain everything he has discussed with them.
The entire audience leaves the event unified for a single purpose, all thanks to a good keynote speaker who did a great job.